The Enthusiasts Choice

First European

Welcome to First European

First European, number one in European quality and expertise.

Located on the corner of Ferry Road and Fitzgerald Ave in Central Christchurch, First European are proud to be the official sales and servicing agents for Royal Enfield, MV Agusta, Benelli, Norton and SWM motorcycles.

We are a passionate and skilled team, dedicated to providing the best possible service to all of our customers. So whether you want a full custom build or a routine service, give the team a call on 03 366 2201.

Bike Servicing

First European is passionate about European motorcycles. This is why our fully qualified and certificated technicians will treat your bike as if it's their own.

Proud Stockists

First European are proud to be the official sales and servicing agents of MV Agusta, Benelli, Royal Enfield, Norton and SWM motorcycles.

Our team of highly trained European motorcycle service technicians have a wealth of experience across most European brands and are here to help you with any query.

Featuring many of our projects & events

First European Blog

Triumph Tiger 800 Lowering Linkage

Got a too tall Tiger? Then why not fit one of our FE Lowering kits. Made from stainless steel our 800 Tiger lowering links allow you to alter the seat...

Himalayan Motard

The Build We decided that the Royal Enfield Himalayan would be a great bike to modify. So we set about thinking which direction to go, should we do a madly...

Benelli Leoncino De-Cat Pipe

Developed in-house and CNC mandrel formed for accuracy, these stainless steel de-cat pipes not only look more attractive than the standard cat box but also give the bike a beautiful...

Around the World with Rhys Lawry

Around the World! Rhys Lawry traveled around the world visiting 71 countries and traveling an amazing 56,854 miles on a Triumph Tiger 800. He even call in to see us...